grégory.bonnet.consulting
PERFUMES. PERSONAL CARE. HOME & SCENTED GOODS.
Sensorial
Marketing
& brand architecture
INDEPENDENT FRAGRANCE CONSULTANT & SENSORIAL PRODUCT STRATEGIST
From brief to shelf, I help luxury, beauty and home brands create and launch the next generation of purposeful, sustainable scented products
— with the consumer, sustainability and eco-conscious design at the centre of the process.
PERFUMES. PERSONAL CARE. HOME & SCENTED GOODS.
FRAGRANCE
INNOVATION & DESIGN
･
BRAND & PRODUCT
ARCHITECTURE
･
STORYTELLING &
COMMUNICATION
･
SUSTAINABLE
TRANSITION
･
HERITAGE &
CULTURE
A Sensorial Product Strategist...
What for?
A Sensorial Product Strategist is a 360° technical and marketing expert. I make sure the sensorial and emotional architecture of your project is seamlessly designed, managed and leveraged — from the initial idea, through formulation and design, all the way to the consumer.
“
Connecting the dots and aligning the stars to design scent-sational products
— desirable, performant and sustainable.
”
Helping brands create unique
sensorial experiences
My Vision & Purpose
My name is Grégory Bonnet. I am an independent Fragrance Consultant & Sensorial Product Strategist.
I create sensorial experiences for brands and their consumers who share one strong belief: products can be more sustainable, more innovative and more emotional.
Together, we put the consumer back at the centre — and deliver holistic, desirable and performant product experiences.
My VALUES
1/ I am passionate, involved and curious by nature.
2/ I believe in the unlimited power of the senses and emotions to support an inclusive future.
3/ Integrity, humanity and benevolence sit at the heart of every sound business relationship.
4/ I listen, challenge, partner and design together with you and your teams.
5/ I never give up on a challenge.
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Did you know?
Fragrances
are the #1 in-store influencers
on purchase behaviour.
A Little Bit More
About My Expertise
Double Education in Chemistry & Marketing
A Double education in Chemical Engineering & Biosciences and International Strategic Brand Marketing, with significant experience in Sales, Education, Foreign Languages, Sensorial Marketing & Olfactive Development.
15 years of Passion, Expertise & Successful Collaborations
15 years of passion and expertise in B2B, B2C and selective cross-category beauty retail and strategic sensorial marketing for beauty, luxury and FMCG brands.
Connected with Professional Institutions
Active member of the following institutions:
Société Française des Parfumeurs
Société Française de Cosmétologie
British Society of Perfumers
Deutsche Gesellschaft der Parfümeure
Cosmetic Valley
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Why Collaborate &
Work Together?
EXPERTISE 360°
ACTIONABLE SOLUTIONS
From product idea to user. I understand the whole product lifecycle.
PROBLEM-SOLVING
SOLUTION-LOVING
No is not a satisfying answer. There shall be a way — if not a brand-new one.
REACHING
FOR THE STARS
TOGETHER
Looking for the most simple & elegant solutions to reach success. My goal is your success.
EVERYONE
HAS THE RIGHT
TO HAUTE-COUTURE
Each project is different. A customized, tailor-made approach is a golden rule.
CONNECTING EXPERTS FOR SUCCESS
Identifying & connecting the best experts in their domains to fulfil your needs and make your project succeed.
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Consulting Solutions
For All Organizations
No-one is too small, from France to Global reach
Tailor-made programs and flexible mission lengths (from days to weeks), with your specific objectives and targeted results, fitted to your budget — full-remote and/or hybrid.
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FRAGRANCES & COSMETICS INGREDIENTS SUPPLIERS
External à-la-carte marketing service to support your team in a wide range of contexts: market and category studies, cross-category and cross-country analyses, consumer insights and trends, client briefs, copywriting, fragrance illustration, perfumer interviews, and more.
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PRESTIGE & CONSUMER BEAUTY CONTRACT MANUFACTURERS & WHITE BRANDS
Expert partnership on fragrance portfolio development and implementation for your clients: I extend the expertise of your internal teams and the power of your offering with a tailor-made service — full-service or turnkey.
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ALL-SCALE INTERNATIONAL BRANDS, REGIONAL / SMALL / LOCAL BRANDS & BRANDS-TO-BE
Transversal expertise from R&D to retail to support your portfolio management and fragrance supervision: brand audits and diagnosis, brand development, ingredient scoping, brief copywriting, fragrance re-engineering, olfactive communication, technical and olfactive brand history and heritage to leverage into communication or creations, retail training and support.
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DESIGN, BRANDING,
COMMUNICATION AGENCIES
Expert view on the competitive brand landscape and sensorial cues across all scented-product categories and markets. Sensorial storytelling and tone of voice: in-depth exploration of the sensorial marketing mix (texture, fragrance, colour) in a synesthetic approach, for any briefing or strategic planning need. Historic and scientific research on heritage brands and products for inspiration.
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What If You Were Ready
To Start ...
…unleashing the full sensorial and emotional power of your brands and product
Discover a Full Range
Of Opportunities
For your business, your Brands & your Products
360° strategic vision for your brand creation and development — from formulation to retail and fragrance portfolio management — boosting your development pipeline to meet tomorrow's consumer challenges. Ad-hoc consulting solutions, from creative studio to C-suite.
CORE TERRITORIES OF MISSIONS
sv
STRATEGIC VISION & EXPLORATION
Trends and inspirations — brand diagnosis and competitive analysis — suppliers and ingredient scoping — consumer testing and insight management, and more.
de
DESIGN, CREATIVITY & INNOVATION
Brand building and DNA generation — brief copywriting for design, formula and fragrance — fragrance evaluation — strategic development and planning — portfolio re-engineering, and more.
co
COMMUNICATION,
PEOPLE & RETAIL
Innovation workshops — retail education and training programs — storytelling for all supports, and more.
st
SUSTAINABLE TRANSITION & BRAND RENOVATION
Evaluation of renovation needs for a sustainable brand and product strategy — exploration of sustainable-transition opportunities to leapfrog competition, and more.
bh
BRAND HERITAGE, CONFERENCES & CULTURAL MEDIATION
Research and studies on the technical and olfactive heritage of your brands and products — conferences — cultural mediation for private and public institutions, and more.
CATEGORY EXPERTISE
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PERFUMES
Women's, men's, non-gendered and baby fragrances — perfumes, colognes, splashes.
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BEAUTY & HYGIENE
Face & body care — body & hand cleansing — hair care — deodorants & antiperspirants — body mists & body sprays — men's grooming.
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HOME & LAUNDRY
Home cleansers — dish wash — laundry detergent — laundry care — laundry perfumes, and more.
...
sg
SCENTED GOODS
Candles — room sprays — reed diffusers — electric diffusers — car fragrances, and more.
DISTRIBUTION NETWORK & GEOGRAPHIES OF INTEREST
ex
EXCLUSIVE
se
SELECTIVE
sp
SPECIALTY
cg
CONSUMER GOODS
eu
EUROPE & UK
FOCUS.
France, Germany, Italy, Spain, United Kingdom, Turkey
ame
AFRICA MIDDLE EAST
FOCUS.
South Africa, United Arab Emirates
am
AMERICAS
FOCUS.
USA, Brazil, Mexico
ap
ASIA PACIFIC
FOCUS.
India, China, South Korea, Australia / NZ
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And Now That You Know Me,
Let's Discuss!
Whether you need a fresh nose on your olfactive developments or your existing portfolio;
Your brain is full of ideas for new perfumes, cosmetics or FMCG brands and products, and you want help sorting them out and bringing them to life;
You are already big and want a fresh pair of eyes on your hot topics
— I will be there to support you.
Let’s connect on LinkedIn
or
fill in the contact form and I will get back to you as soon as possible.
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